Chris Hayden (macroads)

Custom Magazine Designs, Focused for Results, Comprehension, and Training:Chris Haydenemail: info@macroads.com(423) 753-2701.Example design concepts:HUBPrimer.com: ' ... the missing manual', for instance, is designed for use as an inexpensive in-house HUBzone business training tool, specifically constructed to convey the guidelines required to comply and participate in the federal set-aside program. Attention to readability and the flagging of critical highlights in the congressional language make this publication ideally suited to ready reference, staff training discussion, and a fast start recipe for the those businesses preparing for certification. Mercury Solar: This magazine is a quick introduction piece for clients of Mercury Solar Hawaii. Topics covered are Tax information summaries, Better Business Bureau Ratings, scale and "team" relationships with industry specialty contractors. This magazine was commissioned by the Mercury Solar, System Planner, John Teruya to better serve company clients with their information gathering process.The design goal of these publications is to take a challanging topic and deliver it to the end client or student in a way that makes it seem "Aha Moment" simple.Most often, I start with a premise that the end user is educated, professional, and busy enough already. Reducing the required reading or undesirable confusion is key to my publication development process.