Elliott and Associates Corporate Strategic Planning Review Europe Tokyo Paris Asia

Given the current economic and media-industry environment, the best advice I can provide to publishers is to update your strategic plan—now. And if you don't have one, then develop one. Why? In case you haven't noticed, profound changes are happening in consumer behavior, information needs and information-consumption behavior that are affecting your business. The marketplace is dynamic and highly volatile, with your competitors trying to re-invent themselves in order to gain an advantage.