Tourism Tattler October 2014

With October being synonymous with beer, primarily due to the Oktoberfest, which is celebrated not just in Munich, Germany but worldwide, we thought it appropriate to dedicate this edition to the world's favourite tipple (after water and tea).

Beer is a uniquely sociable beverage and has been at the heart of social occasions and celebrations for millennia. South African Breweries (SAB) is supportive of the craft beer movement and has been instrumental in the growth of this industry through its supply of raw materials and expertise to the microbreweries. SAB were the first major sponsor of most of the initial craft beer festivals around the country that propelled the craft movement into the mainstream. SAB facilitated and funded the establishment of the Craft Beer Association and sponsor the premier Craft Brewers Championship, which is undertaken by SAB's heritage site, The World of Beer.

Read more about The World of Beer on pages 08 to 10 and about how to make your own Craft Beer on pages 22 to 23.