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- Details
- Description
- Published by:
- Inside Fashion /21st Century Media Ltd.
- Published:
- 3/19/2012
- Specs:
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Standard / 8.25" x 10.75"32 pages Saddle-stitched
- Category:
- Business & Finance
- Tags:
The definitive guide to creating and marketing a 'power brand.' Over 15 leading international brand advisors weigh in on what it takes to build a winning brand, what not to do, how to use digital media, understanding licensing and more. This edition is in Chinese language. An English language edition is also available.
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