JULY 2024 - TAG COUTURE MAGAZINE - GISELE BUNDCHEN - PLPG GLOBAL MEDIA

The empowering #BeYourOwnBOSS campaign champions a self-determined life, driven by confidence, style, and a forward-looking vision. This season, self-determination takes center stage underscoring that the choice is yours – the power to be your own BOSS lies within. BOSS has enlisted internationally renowned celebrities to illustrate this moving story. The global campaign showcases exciting new faces, including Brazilian supermodel Gisele Bündchen and British model Adwoa Aboah, plus returning BOSS ambassadors South Korean actor Lee Minho and Italian tennis player Matteo Berrettini. British singer and actress Suki Waterhouse returns as brand ambassador for BOSS Watches, Jewelry and Eyewear.