VOL 29 Feat The LBC MOVEMENT

In 2015, Snoop Dogg initiated the formation of the LBC Movement, a collective aimed at uniting young rap artists from Long Beach, California, and beyond. This collaborative effort was geared towards creating fresh and innovative music that pays homage to the West Coast hip-hop legacy while pushing the boundaries of contemporary rap.

The LBC Movement quickly gained attention within the music industry and among fans, drawing acclaim for their dynamic approach to storytelling and their distinct musical styles. Their debut and subsequent releases showcased a blend of raw lyricism, infectious beats, and a shared passion for representing their roots and experiences.

Their impact was further highlighted when Snoop Dogg and the LBC Movement graced the cover of Street Motivation Magazine, capturing a pivotal moment in their journey.