Masatani's Market

This book celebrates the past hundred years of Masatani’s Market in Guadalupe, California. The family-run store has been a second home to the residents of the Central Coast, with the name Masatani being synonymous for hard work, reliability, philanthropy, and above all, humility. It is one of the oldest businesses in Santa Barbara County still owned and operated by the family of its original creator. If you are a fan of history and reading about examples of families living the American Dream, you’ll appreciate this personal story.