OK Mag #14 - Human After All - Rita Carreira

On the balance of popularity and underground, on inclusivity and celebrating the underdog, and on being of and in the moment.

I felt a huge responsability since the day I created the magazine: responsability to the community, responsability to the brand, but also responsability to the culture. Fashion our vehicle to really comment on what’s happening culturally, and obviously there’s so much to be said right now. It’s important for us to really harness what’s going on in the street. That’s what OK has always been about. Talking about the big picture and really celebrating the underdog.