mybk_feedback survey (mybk-feedback)

MYBKExperience is an online service that enables customers to take part in the survey via their official website . The portal gathers feedback from each guest to know about their dining experience. Therefore, Burger King leverages the customer feedback to improve the burger menu, dining experience, food quality, and service. This portal was established by Qualtrics XM to capture the true opinions of the customers, aiming to understand their preferences and expectations.